May the 23rd, 2025 – One TikToker has said they would never return to Croatia again after slamming the high prices of items on the island of Hvar and in Croatia as a whole.
The topic of high prices and inflationary woes in Croatia isn’t new. In fact, we’ve been banging on about it for a long time now, with plenty of excuses as to why it is occurring being thrown out by the powers that be. For tourists, Croatia is no longer the gorgeous yet cheap country in which to get a Vitamin D top up and a dose of good old Dalmatian fjaka.
With neighbouring Montenegro now also on the rise, that gorgeous but cheap country is now more than likely Albania, albeit without the particularly Dalmatian flavour of fjaka. For Croatia’s residents, making an average wage stretch is becoming more and more of a gargantuan task as inflation continues to thin out pockets and wallets. Price competitiveness is seeing Croatia take a nosedive among its Mediterranean competition, and the Tourism Ministry has duly warned those in the catering, hospitality and tourism sector to lower their prices this season.
TikTok is one social media platform on which you can see footage of people shopping in Croatia and comparing prices for very basic items to those elsewhere in Europe. There are even cases of Croatian-made products being more expensive in their country of origin than in Germany or the UK. Baffling to say the very least. The latest video to capture the Croatian media space’s attention is from one TikToker who has openly shamed the premier island of Hvar (known for its expense) and Croatia as a whole for its spiralling prices.
As Morski writes, the TikToker stated that she wants to warn tourists from all over the world about what can await them on the famous Dalmatian island of Hvar, but also in Croatia in general when it comes to high prices.
Dnevnik.hr reports that the user’s posts have caused an avalanche of reactions on TikTok. Most users of the app left comments stating that she could spend her summer elsewhere if she didn’t like Croatia, and that prices are high everywhere.
“I just paid five euros for a coffee in Barcelona, what’s the problem?”, “Go to some random hotel in Salzburg and you’ll pay 7.5 euros for a cappuccino. You can’t even see the sea there” and “How much does coffee cost in your country? For example, in Austria, Germany, France… It’s the same everywhere.” read some of the comments.
In another video she published, she wondered if Croatia was full of rich people and filmed store shelves, showcasing the high prices for very basic goods.
